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  • Writer's pictureRuth Bazing

SONNIE BADU DOES NOT NEED A PUBLICITY STUNT TO SELL OUT CONCERT VENUES

Updated: Dec 9, 2023


DR SONNIE BADU WITH ABEDI PELE

Zhikay Ike Jnr, the Publicity and PR handler for US-based Ghanaian gospel artist Sonnie Badu’s “Rhythms of Africa” event, has dismissed rumors suggesting that Sonnie’s recent accident was a publicity stunt. In a discussion with Daniel Dadson on Rainbow Entertainment, Zhikay provided details about the incident. According to him, Sonnie Badu experienced a domestic accident at home while tending to household chores. “Sonnie slipped while watering flowers and got his leg trapped between metal pieces, resulting in severe cuts. The injury was serious enough to necessitate major surgery,” he elaborated.






ZHIKAY IKE JNR


Expressing dismay at public reactions, Zhikay stated, “It’s disheartening to see skepticism about the accident’s severity. Domestic accidents, which occur at home, can be severe, leading to injuries like burns or falls from heights. Sonnie’s case, although domestic, was quite serious. The doctors wouldn’t recommend leg rest for a minor injury.” He also mentioned that the team initially had no plans to announce the accident. Still, they had commitments for publicity visits to churches and media houses, necessitating an update on Dr. Sonnie Badu’s condition.







Reiterating the authenticity of the incident, Zhikay affirmed, “Sonnie’s arrival in Ghana well before the event negates any need for a publicity stunt. His dedication is evident, and his presence alone generates significant attention, as his visits to Ghana are not very frequent. We certainly don’t need a stunt to enhance his connection with the churches and his audience for the event.


Rhythms of Africa, will be held at the Grand Arena, Accra International Conference Centre on December 9, 2023. Musicians billed to help the UK-based iconic Ghanaian gospel singer enchant music lovers with luscious ministrations include MOG Music, Piesie Esther, Joe Mettle, Nacee and Perez Musik from Ghana and Neon Adejo, Preye Odede from Nigeria.







Story by Ruth Bazing


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